Page Rank Update

There is a lot of fuss about Page Rank in general, but in particular the current "update". The update has seen many sites lose Page Rank; some sites lost Page Rank due to penalty and of course some sites lost Page Rank indirectly due to the penalties. What does this mean?

Site A is a vote for Site B however Site A has had a penalty due to the current update and Site B has a PR reduction as Site A’s vote is not as strong as before. The reduction in PR does not necessarily mean your site was targeted directly by Google but rather the reduction was due to the recalculation due to other sites’ losses in PR. A simple way to look at it is: previously, your vote was 4 + 4 + 4 and this gave you PR4. However, due to the penalty on the other websites the vote changed to 2 + 3 + 2 and this caused your Page Rank to be recalculated to 2. (Please note: I do realise that Google does not use such a simplistic equation; this was just an easy way to give an example of what is going on.)

So there you go… you can stop crying now; you’re not being victimised by Google.

At the end of the day, though, Page Rank is irrelevant. People focus on it too much but Page Rank does not mean more traffic. Quality content means good traffic. So forget PR, concentrate on making your website one that people want to visit and read on a regular basis.