Adsense Ad Management Simplified

Recently, Google announced there would be a new system of ad unit management for publishers and now finally it is here - well, not every publisher will see it just yet as it is currently in "roll out" phase. If you have not seen the changes to the new ad management within your Google Adsense account yet, don’t worry as you’re sure to shortly.

What does the new Ad Management system mean for publishers? To start off with, managing the colours, borders and channels is done simply and quickly through your Google Adsense account without having to modify Adsense code on your site. (Although you’ll need to allow changes up to 10 minutes to take effect.) Additionally, there is less code to be placed on pages ergo less chance of messing breaking the code (plus slightly quicker page load times).

One "downside" is that the size of an Ad Unit cannot be changed once set; you’ll need to create another code and place this on your site. On the other hand, this is not necessarily a downside; it can be useful to have several codes ready-made for the different ad sizes.

Importantly - your current Google Adsense advertisements will continue to work - you just won’t be able to manage the setup of them from within your Adsense account, unlike with ad units based upon the new code.

All in all, Google has made a positive step in Ad Management - there might be teething problems but undoubtedly the geeks at Google will sort any problems out quickly. The official announcement can be found on the Inside Adsense blog.